Diddy has filed a $25 Million lawsuit against his former clothing company, Sean John.
Diddy has decided to sue his former apparel company, Sean John, for his portrait, likeness, and persona in ads without his consent, according to federal court documents filed in Manhattan, N.Y. on Thurs ,February 4th
The hip hop mogul has filed a $25 million case against his former clothes store, Sean John, and the company’s current owner, Global Brand Groups USA, as revealed by All Hip Hop,
Sean John, who has opened a new women’s apparel line with the brand “Missguided”, used the image, likeness, and persona of the mogul without his permission.
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Combs founded the company in 1998. In November 2016, he sold some shares to GCG USA for an amount of $70 million and still maintained 20 percent, according to Forbes.
Combs alleges, in the case that in an interview that made it look as if he supported the Sean John x Missguided apparel line, the corporations fabricated quotations. His image was also included in a 40-second video campaign in promotion of the new collaboration.
Comb’s attorney, Jonathan D. Davis, said he disregarded the use of his name to support a brand with which he is no longer in affiliation to.
He said while he doesn’t dispute the right of GBG to make use of the trademark “Sean John”, the decision of GBG to leverage a fabricated quote they had created, falsely attributed it to Mr. Combs, then usage of the name and other monikers of Mr. Combs in creating the false and misleading impression that Mr. Combs actually made the decision behind the GBG Collection’s designs and creation is uncalled for.
“He continued, “Sean John, GBG and Missguided are using the unapproved content containing incorrect or deceptive truthful statements to advertise and market the products in the GBG Range because they understand that it would boost revenue and income substantially by associating it with Mr. Combs.
This isn’t the first time that Combs has been battling against the clothes brand. Last month, on SeanJohn.com, Combs accused the owners of using his “Vote or Die” slogan.
This comes a month after Diddy allegedly filed his first lawsuit against Sean John over the “Vote Or Die” trademark phrase. He argues that during the presidential election, Sean John and GBG unlawfully used and trademarked the phrase and sold products featuring the slogan.