Apple cuts production of its iPhone 13 after demand slumped
Apple Inc. has reportedly decreased manufacturing of the iPhone 13 due to a drop in demand for the smartphone.
According to Mail Online, several customers who desired the phone, the most costly model at $1,599, have abandoned up due to supply chain concerns.
Others are claimed to be waiting for the iPhone 14 to be released. It will be released in the fall of 2022, with significantly more significant changes than the 13, which is a refined version of the 2020 iPhone 12.
Due to a global chip shortage, Apple’s goal for the year was reportedly slashed by up to 10 million devices, down from a target of 90 million. Due to the present global supply chain problem, they had anticipated to resume production next year.
However, the business has told vendors that the orders appear to be doubtful.
In October, Apple CEO Tim Cook stated that the supply chain crisis, which resulted in a chip shortage, lost the business $6 billion in sales in the fourth quarter.
‘We’re doing all we can to get additional (chips), as well as everything we can do operationally to make sure we’re moving as quickly as we can,’ Cook told Reuters.
Cook also predicted that Apple would rise year over year in the quarter ending in December. Analysts had predicted a 7.4 percent increase to $119.7 billion.
Cook stated, ‘We’re forecasting really good demand increase year over year.’ ‘However, we estimate that we will fall short of demand by more than $6 billion.’